Scream Your Own Name

PinkCherry’s iconic Scream Your Own Name campaign is back, and this time, we're screaming louder than ever. Now taking over billboards in 20+ major cities, we’re turning everyday commutes into double takes, raised eyebrows, and just a few intrusive thoughts.

Playful, provocative, and confidently self-indulgent, this campaign is a reminder that pleasure doesn’t have to be subtle and it definitely doesn’t have to be shared. Whether you’re stuck in traffic or just passing by, consider this your friendly reminder that you’re in the driver’s seat.

From coast to coast, we’re making one thing clear:
no one does it better than you.

Go ahead.
You know what to do.

PinkCherry surveyed 1910 adults across North America to learn how attitudes around satisfaction are changing in 2026. The results show a growing shift toward confidence, independence, and higher standards.

Together, the data signals a shift: people aren’t leaving pleasure to chance; they’re choosing what works.

This is driving PinkCherry’s Scream Your Own Name campaign, launching across billboards and iHeart podcast ads featuring talent-read integrations.